Global Customer Programs: Customer Referencing

Put yourself in a positive light by showcasing your business and technology successes - in the public eye and within your organization - by participating in reference activities. Ariba's Global Reference Program will position you as an industry leader to your peers, as well as within the Ariba organization. There are a variety of ways to showcase your successes, including:

Customer Success Profiles
Published on Ariba.com, Customer Success Profiles (CSP) provide information about your organization, your business challenges, and how you solved those challenges through the use of Ariba's spend management solutions.

Reference Calls and Forums
Host an informal call or visit for prospective Ariba customers. Both of these activities are scheduled around your availability and will make maximum use of your time through the one-to-many structure we have put in place.

Press and Analyst Activities
We may be able to coordinate interviews with reporters at independent publications or with one of the industry analysts. If you would like assistance working with you to issue a press release mentioning your company, please email customerprograms@ariba.com.

Videos
On occasion Ariba will conduct on-camera interviews for specific products and solutions. This is a great opportunity for you and your organization to create a video testimonial about your Ariba success.

For more information on how to get involved in these activities, please talk to your Account Executive or nominate your company for reference activities via our Reference Nomination Form.